LinkedIn post
Example, written by hand for the sample
For 11 years I sent every client a 12-page report every Friday. Then a finance director told me she had not opened one since January.
We cut it to one page with three questions: what changed, what we decided, and what we need from you. Choosing what to leave out is the work.
By June her team had replied to 8 of the 12 one-page notes. Response times dropped by 40%. (This number is not in your source: 40%)new number 40% It also doubled the size of every account we kept. (Too few of these words appear in your source)not in source
Most reporting records activity instead of decisions. A short note that asks for one decision gets read.
- Traces to your source
- 7 of 9 sentences. (wording compared; facts need your review)
- Length
- 525 characters of a 2,800 target
- Your phrase it kept
- “we cut it to one page with three questions: what changed, what we decided…”