# GenCreator Brand Social System Canonical: https://gencreator.ai/brand/social API: https://gencreator.ai/api/brand/social Version: 1.0.0 ## Thesis GenCreator needs a brand media system, not random posts: logo proof, type discipline, social formats, motion frames, gratitude, and assistant-readable production rules in one contract. ## Positioning A premium creator intelligence identity for people shaping generative culture with proof, attribution, engineering taste, and human approval. ## Logo Rules - Vector-first identity: Use the SVG mark or wordmark for identity. Rendered glow images can be applications, never the master logo. Asset: https://gencreator.ai/brand/gencreator-mark.svg Proof: One-color, 16 px, 32 px, app icon, social avatar, footer, and light-on-dark checks. - Social avatar signal: Use the mono mark on ink for avatars, with one blue-cyan-green edge. No tiny tagline, no photo collage, no generated emblem. Asset: https://gencreator.ai/brand/gencreator-mark-mono.svg Proof: Recognizable at 32 px on X, YouTube comments, Instagram, TikTok, LinkedIn, and browser favicons. - Wordmark restraint: Use the horizontal wordmark for decks, article covers, YouTube lower thirds, delivery rooms, and media kits. Asset: https://gencreator.ai/brand/gencreator-wordmark.svg Proof: Readable in 1200 x 630 OG crops and 16:9 video end cards. - Icon primitive system: Use the creation, activation, MCP, community, approval, gratitude, and Studio primitives as product symbols. Asset: https://gencreator.ai/brand/gencreator-icon-sheet.svg Proof: Each icon explains one product behavior without decorative illustration. - Social template sheet: Use the social sheet as the master layout reference for carousel, vertical video, OG, and wide video framing. Asset: https://gencreator.ai/brand/gencreator-social-template-sheet.svg Proof: The same thesis, proof, CTA, source credit, and approval footer survive all four crops. ## Type Rules - Geist is the product voice: Use Geist for display and body so the brand feels technical, clear, and premium rather than course-like. Surface: Website, product UI, social templates, decks, and video captions. - Sentence case by default: Do not style labels as all caps by default. Use sentence case, normal letter spacing, and weight changes for hierarchy. Surface: Cards, buttons, captions, navigation, carousels, subtitles, and thumbnails. - Editorial accent is rare: Use Fraunces only as a quiet editorial accent in essays or gratitude/source-credit moments, never as the main UI font. Surface: Article pull lines, source notes, or one premium quote frame per campaign. - Caption proof beats decoration: Video captions must be large enough for mobile, carry the hook without sound, and never sit under platform UI chrome. Surface: Reels, TikTok, Shorts, LinkedIn video, and X video. - No squeezed text: If a claim does not fit in a carousel frame, split it into another slide. Never compress tracking or force paragraph text into a title slot. Surface: Carousel slides, thumbnails, OG images, and story frames. ## Color Principles - Ink is the command surface: #05060A, #0A0C14, and #101522 hold product seriousness. - Architecture blue marks system decisions, MCP routes, and operating graphs. - Signal cyan marks outliers, hooks, live flow, and active intelligence. - Approval green marks human approval, community proof, checkout success, and trust states. - Liquid glass is used for interaction and delivery-room depth, not as a blanket effect. - Avoid generic purple haze, warm courseware palettes, and low-contrast yellow launch images. ## Social Format Matrix - LinkedIn carousel (linkedin) Kind: carousel Aspect ratio: 4:5 Pixel target: 1080 x 1350 Duration: n/a Safe area: Keep titles inside the central 88 percent and put source credit in a persistent footer. First read: A creator system claim, not a vague inspirational line. Job: Teach one mechanism and route the reader to /brand/social, /products/offers, or /community/os. CTA: Save the operating rule or generate the product offer packet. - Instagram carousel (instagram) Kind: carousel Aspect ratio: 1:1 Pixel target: 1080 x 1080 Duration: n/a Safe area: No critical text within 72 px of any edge; leave the bottom bar calm. First read: The artifact or visual proof, then the lesson. Job: Make the brand remixable through clean frames, proof, and gratitude. CTA: Comment with the artifact you want to turn into a system. - Instagram Reel (instagram) Kind: short_video Aspect ratio: 9:16 Pixel target: 1080 x 1920 Duration: 15 to 45 seconds for most product proof clips Safe area: Keep captions and CTAs out of top and bottom platform chrome; favor center-left proof labels. First read: The broken creator workflow in the first second. Job: Show signal to system to proof, with product UI as the hero object. CTA: Open the activation plan or join the proof loop. - TikTok vertical proof clip (tiktok) Kind: short_video Aspect ratio: 9:16 Pixel target: 1080 x 1920 Duration: 9 to 35 seconds for most creator insight clips Safe area: Keep the key object and caption clear of the right rail and bottom UI zone. First read: Name the false default, then show the operating replacement. Job: Turn one practical AI creator insight into a visible product loop. CTA: Ask the assistant for a brand-social packet. - YouTube Shorts proof clip (youtube) Kind: short_video Aspect ratio: 9:16 Pixel target: 1080 x 1920 Duration: 30 to 90 seconds unless the proof needs more room Safe area: Subtitles stay high enough to avoid controls, with a final end-card route. First read: One claim, one system, one proof object. Job: Convert research and product demos into a repeatable short-form series. CTA: Watch the full build or inspect the API contract. - YouTube long-form build (youtube) Kind: long_video Aspect ratio: 16:9 Pixel target: 1920 x 1080 Duration: 8 to 18 minutes for build-and-explain episodes Safe area: Keep lower thirds sparse; product screens and artifacts must remain inspectable. First read: The build outcome and why it matters for creator operators. Job: Make the engineering insight and operating frame credible through a real build. CTA: Download the markdown contract or open the live product route. - X proof image (x) Kind: image Aspect ratio: 1:1 Pixel target: 1200 x 1200 Duration: n/a Safe area: One statement, one diagram, one source line. Avoid tiny UI screenshots. First read: A direct operating rule people can quote. Job: Anchor a thread with a clean visual that survives timeline compression. CTA: Reply with the workflow to turn into a product packet. - X thread (x) Kind: thread Aspect ratio: text plus 1:1 image Pixel target: 1200 x 1200 image anchor Duration: n/a Safe area: The first post stands alone; each reply adds one mechanism or proof point. First read: The contrarian system claim in plain language. Job: Move from signal to mechanism to product route without hype. CTA: Open the API or save the prompt. - Newsletter signal card (newsletter) Kind: newsletter Aspect ratio: 16:9 Pixel target: 1200 x 675 Duration: n/a Safe area: Left-align thesis, proof, and source; keep logo small but visible. First read: The research question and the operating decision. Job: Move weekly research into the owned audience with source credit. CTA: Open the lab report or build the weekly proof loop. - Community proof card (community) Kind: community_post Aspect ratio: 4:5 Pixel target: 1080 x 1350 Duration: n/a Safe area: Use a proof metric, artifact title, and one review question. No broad feedback asks. First read: The finished artifact and the decision needed. Job: Turn social output into community practice and compounding examples. CTA: Review one decision, not the whole creator. ## Carousel Systems ### Research to operating rule Visual rule: Every slide uses one object: source, mechanism, product route, or proof. No abstract filler. Proof rule: The final slide cites source, artifact, metric, and next route. 1. Signal: Name the pattern observed in public culture or product work. 2. False default: State what creators usually do that breaks the system. 3. Mechanism: Show the operating principle behind the signal. 4. Artifact: Show the GenCreator route, prompt, API, or UI that makes it usable. 5. Proof: Name what changed, what shipped, or what must be measured next. 6. Gratitude: Credit the source, collaborator, customer, or teacher. 7. Action: Route to Activation Engine, Product Offer System, or community proof loop. ### Offer proof carousel Visual rule: Use the product route, delivery frame, and checkout truth as the visual spine. Proof rule: Do not imply checkout or support is live unless the manifest confirms it. 1. Problem: Name the buyer bottleneck. 2. First win: Show what happens in the first ten minutes. 3. Delivery: Show files, API, room, or packet. 4. Boundary: State what the offer does not include. 5. Upgrade: Route to community or Studio only when proof exists. ### Agent install carousel Visual rule: Frames look like an operating manual: role, tool mode, prompt, approval task, proof. Proof rule: Every agent claim names mode: read-only, draft-only, or approval-required. 1. Role: Name the assistant job. 2. Mode: Name what the assistant can and cannot do. 3. MCP resource: Show the resource or tool the assistant reads. 4. Prompt: Give one starter prompt. 5. Approval: Show the human review point. 6. Output: Name the finished artifact. ## Motion Systems ### Signal to system reveal Surface: Hero, Reel, TikTok, Short, and product demo opener Duration: 8 seconds loop or 24 seconds narrated version Sound: Opt-in glass click, low sine confirmation, and a soft approval tone. No autoplay. Reduced motion: Static four-frame poster: signal, system, artifact, approval. - 0.0s: A scattered signal field appears. Motion: Subtle grid wake and one cyan line finds the source. - 1.2s: The signal locks into the GenCreator mark. Motion: Mark stroke draws once, then settles. - 2.4s: Three product routes appear. Motion: Cards rise in sequence: offer, campaign, community. - 4.2s: A proof artifact replaces the mood frame. Motion: Product UI slides forward; source credit stays visible. - 6.6s: Approval edge turns green. Motion: One line completes, then loop returns to the signal field. ### Carousel as motion graphic Surface: LinkedIn video, Instagram Reel, YouTube Short Duration: 15 to 30 seconds Sound: Short page-turn ticks under voiceover; confirmation tone only on final proof. Reduced motion: Export the same sequence as static carousel slides. - 0.0s: Hook slide fills the screen. Motion: No bounce; a precise mask reveals the thesis. - 2.0s: False default slide. Motion: Old workflow dims while the system rail appears. - 6.0s: Mechanism slide. Motion: Diagram lines animate in the reading order. - 12.0s: Product proof slide. Motion: Live route screenshot or SVG template takes over. - 18.0s: Action slide. Motion: CTA and source credit settle into a stable end frame. ### Cinematic delivery room Surface: Checkout success, product delivery, paid offer preview Duration: 6 to 12 seconds Sound: Source, signal, approval triad. User-enabled only. Reduced motion: Static delivery receipt with next action and support boundary. - 0.0s: Payment confirmation enters as a quiet receipt. Motion: Liquid edge moves once, then rests. - 1.5s: Setup packet opens. Motion: Modules appear from left to right with no layout shift. - 3.5s: Assistant prompt and approval policy are visible. Motion: Glow follows the active step. - 6.0s: Community or Studio route is named. Motion: Green approval line completes the frame. ## Asset Pipeline 1. Collect one source signal and one proof object before opening a design tool. 2. Choose the primary format: carousel, short video, long build, X thread, newsletter card, or community proof card. 3. Write the hook, false default, mechanism, artifact, proof, gratitude, and action before layout. 4. Apply the vector logo, Geist type scale, blue-cyan-green palette, and a single motion signature. 5. Export platform crops with safe areas checked on mobile and desktop. 6. Create an approval record before any public post, ad, email, or community promise. 7. Return the finished artifact and metric to the vault or community proof loop. ## GTM Plays - Culture-shaping article: https://gencreator.ai/research Promise: One substantial idea becomes a lab report, carousel, short clips, X thread, newsletter card, and community proof prompt. Assets: Research article cover, LinkedIn carousel, YouTube build clip, Three short clips, X thread image, Community proof card Metric: Saved posts, replies with artifacts, community proof submissions, and offer clicks. - Offer launch packet: https://gencreator.ai/products/offers Promise: One Product Offer System packet becomes pricing proof, delivery preview, launch carousel, short demo, and checkout handoff. Assets: Offer carousel, Short product demo, Pricing image, Delivery room still, Assistant prompt card Metric: Activation plans generated, offer API opens, checkout handoffs, and support-boundary questions reduced. - Community proof loop: https://gencreator.ai/community/os Promise: One member artifact becomes a review request, proof card, digest example, and next product route. Assets: Community proof card, Review request post, Digest cover, Weekly rhythm clip Metric: Artifacts submitted, decision reviews completed, examples added to the library, and Studio applications with proof. - Agent install demo: https://gencreator.ai/products/agent-pack Promise: One role file and one MCP resource become a carousel, assistant prompt, approval task, and short demo. Assets: Agent install carousel, MCP resource card, Approval task still, Short install video Metric: MCP API reads, skill pack downloads, approval tasks created, and Agent Pack checkout intent. ## Assistant Prompts ### Generate a brand-social packet Use: Use when turning one source signal into social media assets. ```text Turn this source signal into a GenCreator brand-social packet. Choose the primary platform, format, hook, false default, mechanism, proof object, gratitude/source credit, CTA, safe-area notes, approval risk, and the route into /products/offers or /community/os. ``` ### Critique a carousel Use: Use before publishing LinkedIn or Instagram carousel work. ```text Critique this carousel against the GenCreator standard: first read, artifact specificity, proof, source credit, type size, mobile crop, CTA, support boundary, and whether any claim needs approval or better evidence. ``` ### Critique a short video Use: Use before posting a Reel, TikTok, Short, LinkedIn video, or X video. ```text Critique this short video plan. Check the first three seconds, product proof, caption safe area, sound-off legibility, one motion signature, reduced-motion poster, source credit, approval risk, and next route. ``` ### Add the gratitude layer Use: Use when turning research or community work into public content. ```text Name the sources, collaborators, customers, tools, and teachers this piece should credit. Turn the credit into one visible source line and one relationship-building follow-up. ``` ## References - Meta ads guide: Instagram Reels video ads: https://www.facebook.com/business/ads-guide/update/video/instagram-reels Use: Use for vertical Reels placement, 9:16 creative, and mobile-safe video planning. - Meta ads guide: Instagram feed carousel ads: https://www.facebook.com/business/ads-guide/carousel/instagram-feed Use: Use for carousel card structure, square or vertical feed assets, and sequential storytelling. - TikTok Business Help: video ad specifications: https://ads.tiktok.com/help/article/tiktok-video-ad-specifications Use: Use for TikTok vertical video production, file type, duration, and safe-zone checks. - YouTube Help: create YouTube Shorts: https://support.google.com/youtube/answer/10059070 Use: Use for Shorts orientation and duration planning. - LinkedIn Marketing Solutions: ad specs guide: https://business.linkedin.com/marketing-solutions/success/ads-guide Use: Use for LinkedIn feed, carousel, document, and video delivery constraints. - X Business: creative ad specifications: https://business.x.com/en/help/campaign-setup/creative-ad-specifications.html Use: Use for X image, video, and carousel ratios before building launch assets.